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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Body Size

The perceived size of a person's body is measured in this scale using three, seven-point semantic differentials.  Given the phrasing of one of the items, the description is relative in that the body being described is compared to another body such as the respondent's.