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This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Bored

The scale measures the degree to which one reports a very low degree of arousal, specifically feeling sluggish and drowsy. It appears like the scale can be used to measure the emotional response to a stimulus (e.g., LaTour, Pitts, and Snook-Luther 1990; Mano and Oliver 1993) or as a mood that one has felt prior to exposure to a stimulus (e.g., Mano 1999).

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