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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Boycott Likelihood

The seven-point semantic differential scale is intended to measure a person's attitude toward a boycott of a specified marketer and propensity to engage in it personally.