Scale Reviews

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Testimonial

The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!

Bob Moritz

Marshfield Clinic Research Foundation

Brand Agency

With four, seven-point Likert-type items, this scale measures a person’s belief that a particular brand has the ability to exert influence on society.

Key Words

social, brand, agency, influence, leadership, society

Newest Scale Reviews

Recommendation Concerns

Using five, seven-point Likert-type items, the scale measures how much a person was concerned... read more »

Recommendation Fit

How well a decision-maker believes the recommendation of another person matched his/her own is... read more »

Review Fairness

Four, seven-point Likert-type items are used to measure how much a person believes that a... read more »

Review Helpfulness

The scale uses three, seven-point items to measure how much a person believes a review or set of... read more »

The copyrights for the books sold here as well as the individual scale reviews and the website itself are owned by Dr. Gordon C. Bruner II. They are published and managed by GCBII Productions, LLC. Unless otherwise noted, copyrights of the scales themselves are uncertain. The overwhelming majority of the scales can be used without permission but citations of the original sources or some previous users are expected when reports, papers, or articles are written that refer to the measures. All purchases are final and non-refundable once documents have been purchased and downloaded.

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