Scale Reviews

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Testimonial

The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!

Bob Moritz

Marshfield Clinic Research Foundation

Brand Agency

With four, seven-point Likert-type items, this scale measures a person’s belief that a particular brand has the ability to exert influence on society.

Key Words

social, brand, agency, influence, leadership, society

Newest Scale Reviews

Brand Exploitation

Six, seven-point Likert-type items measure how much a consumer believes that a particular brand... read more »

Brand Nostalgia

Four, seven-point Likert-type items measure the degree to which a particular brand reminds a... read more »

Brand Message Aurthenticity

How much a person believed a brand's message to be genuine and that it expressed concern... read more »

Brand Agency

With four, seven-point Likert-type items, this scale measures a person’s belief that a... read more »

The copyrights for the books sold here as well as the individual scale reviews and the website itself are owned by Dr. Gordon C. Bruner II. They are published and managed by GCBII Productions, LLC. Unless otherwise noted, copyrights of the scales themselves are uncertain. The overwhelming majority of the scales can be used without permission but citations of the original sources or some previous users are expected when reports, papers, or articles are written that refer to the measures. All purchases are final and non-refundable once documents have been purchased and downloaded.

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Scale Reviews

Testimonial

Brand Agency

Newest Scale Reviews

Brand Exploitation

Brand Nostalgia

Brand Message Aurthenticity

Brand Agency