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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Brand Distribution Intensity

The scale is composed of three, five-point Likert-type statements attempting to capture a consumer's sense of the relative amount of retail stores that carry a specified brand compared to the other brands.