Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!

Tom Prinsen, Ph.D.

Global Manager Market Intelligence, Biomet Orthope

Brand Exclusivity

Four, seven-point items measure how much a person believes that a branded product gives owners a feeling of superiority and higher status compared to other customers who do have the product.

Key Words

social, status, brand, superiority, comparison, reputation

Newest Scale Reviews

Ethnicity of the Person in the Ad

Using three, seven-point items, the scale measures the extent to which a viewer believes that a... read more »

Digestion Capability

The belief that one’s body can easily digest the foods he/she eats is measured with three... read more »

Smartphone In-Store Usage for Product Information

A consumer’s likelihood of using a smartphone in a store when searching for product and... read more »

Anticipated Spousal Disapproval

Three, seven-point items measure how much a person expects that his/her spouse would disagree if... read more »

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