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Scale Reviews

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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Brand Foreignness

The degree to which a brand is viewed as being associated with a country other than one's own country is measured in this scale using four, seven-point semantic differentials.