Scale Reviews

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Brand Improvement

With four, seven-point items, the scale measures how much better the most recent model of a brand is compared to previous models.

Key Words

quality, brand, improvement, comparison, superiority

Newest Scale Reviews

Attitude Toward the Smartphone (Sense of Privacy)

This scale uses four, seven-point items to measure how much a person feels that when using his/... read more »

Attitude Toward the Smartphone (Stress Relief)

Usage of one’s phone to help relieve stress and deal with other uncomfortable situations... read more »

Smartphone Similarity

This seven-point scale measures how much a consumer believes one smartphone is similar to... read more »

Smartphone Use in Store for Product Information

A consumer’s likelihood of using a smartphone in a store when searching for product and... read more »

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