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Brand Improvement

With four, seven-point items, the scale measures how much better the most recent model of a brand is compared to previous models.

Key Words

quality, brand, improvement, comparison, superiority

Newest Scale Reviews

Charity Inefficiency

With three, seven-point Likert-type items, the scale measures a person’s belief that a... read more »

Communal Orientation of the Organization

A person’s belief that a particular organization is concerned about the welfare of people... read more »

Donation Request (Identifiable Victim Frame)

Four, seven-point Likert-type items are used in this scale to measure a person’s belief... read more »

Moral Identity via Charitable Donations

Five, five-point Likert-type items measure how much a person believes that donating to charities... read more »

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