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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Brand Preference Compatibility With Partner

The degree of compatibility a person believes he/she has with a “partner” regarding brand preferences is measured with three, seven-point items.