You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Brand Relationship (Intimacy)

The degree of closeness and understanding a person believes there is between him/herself and a particular brand is measured with three, seven-point Likert-type items.