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Scale Reviews

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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Budget Constraints

The degree to which a consumer believes that it is typical for there to be insufficient funds to cover his or her needs is measured with three, five-point Likert-type statements.