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Scale Reviews

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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation


The scale measures the degree to which one reports a low degree of arousal, specifically feeling calm and relaxed. It appears like the scale can be used to measure the emotional response to a stimulus (LaTour, Pitts, and Snook-Luther 1990; Mano and Oliver 1993) or as a mood that one has felt prior to exposure to a stimulus (e.g., Mano 1999).