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Scale Reviews

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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Calmness

Six, nine point uni-polar items are used to measure how much a person reports having a feeling characterized as pleasant but with a low level of arousal. The scale was referred to as feelings-of-relaxation and felt relaxation by Gorn et al. (2004).