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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Calmness

Six, nine point uni-polar items are used to measure how much a person reports having a feeling characterized as pleasant but with a low level of arousal. The scale was referred to as feelings-of-relaxation and felt relaxation by Gorn et al. (2004).