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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope


Six, nine point uni-polar items are used to measure how much a person reports having a feeling characterized as pleasant but with a low level of arousal. The scale was referred to as feelings-of-relaxation and felt relaxation by Gorn et al. (2004).