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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Cause-Related Marketing Motive Attributions (Serving Society)

Six, seven-point semantic differentials are used in this scale to measure how much a person believes a particular organization got involved with a certain charitable cause because of a sincere desire to help others.