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Scale Reviews

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Testimonial

The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

Cause-Related Marketing Motive Attributions (Serving Society)

Six, seven-point semantic differentials are used in this scale to measure how much a person believes a particular organization got involved with a certain charitable cause because of a sincere desire to help others.