This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Change Seeker Index
The scale is composed of 95 items and uses a five-point, Likert-type response format. It is intended to measure a personality characteristic concerned with the desire for change and variation in stimuli. The originators of the scale have said that change seeking ''is a habitual, consistent pattern of behavior which acts to control the amount and kind of stimulus input a given organism receives'' (Garlington and Shimota 1964, p. 920).
Key Words