The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Change Seeker Index
The scale is composed of 95 items and uses a five-point, Likert-type response format. It is intended to measure a personality characteristic concerned with the desire for change and variation in stimuli. The originators of the scale have said that change seeking ''is a habitual, consistent pattern of behavior which acts to control the amount and kind of stimulus input a given organism receives'' (Garlington and Shimota 1964, p. 920).
Key Words