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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Charitable Behaviors (Social Reinforcement)

The extent to which a person has been encouraged by friends and/or co-workers to donate more and to engage in charitable behaviors is measured using eight, seven-point Likert-type items.