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Scale Reviews

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This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Charitable Behaviors (Social Reinforcement)

The extent to which a person has been encouraged by friends and/or co-workers to donate more and to engage in charitable behaviors is measured using eight, seven-point Likert-type items.