Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Choice Freedom
Four, seven-point items are used in the scale to measure the degree to which a person believes that a choice he/she has made was free from coercion or pressure to select a particular option. The scale was called self-determination by Mogilner, Rudnick, and Iyengar (2008).