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Scale Reviews

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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Client Role Ambiguity (Goal Clarity)

Five, seven-point statements are used to measure the degree of certainty an advertising client has about the outcome goals of his/her part of the client-agency relationship.

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