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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Client Role Ambiguity (Process Clarity)

The degree of certainty an advertising client has about performing his/her part of the client-agency relationship is measured with four, seven-point statements.