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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Client Tension With Agency

Three, seven-point Likert-type statements are used to measure the level of anxiety and loss of control felt by the client regarding its working relationship with its advertising agency.