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Scale Reviews

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Testimonial

The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

Clothing Involvement

Sixteen, seven-point Likert-type statements assess a person's concern about clothes as they affect his or her appearance. The scale measures the degree to which a respondent is willing to invest time, money, and effort into clothes and how they will look.