Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!

Tom Prinsen, Ph.D.

Global Manager Market Intelligence, Biomet Orthope

Color Intensity

Four, nine-point uni-polar items measure how much a color or an object’s color is bright and vibrant.

Key Words

attitudes, perception, color, visual, intensity

Newest Scale Reviews

Justice Restoration

Four items are used to measure the degree to which a customer believes that actions he/she took... read more »

Regret for Actions Taken

The extent to which a person wishes he/she did not engage in certain behaviors against a... read more »

Revenge Intensity

Using five semantic differentials, the scale measures the degree of aggravation and damage a... read more »

Schadenfreude (Malicious Joy)

The degree to which a person derives pleasure from the suffering that someone or something else... read more »

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