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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Comfortableness of the Object

How cozy and cushiony a person judges a particular object to be is measured with three, nine-point semantic differentials.  Although “comfortable” can be thought of in emotional or social terms, this scale is most suited for use when rating physical objects, particularly ones that can be sat or laid on, e.g., chairs, sofas, beds.