You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Commercial Friendship (Current)

The eleven-item, seven-point scale is used to measure the extent to which one person in a professional relationship considers the other party to be a friend. One party is the service provider and the other is the service receiver (client, patient, customer). Very slight changes in the scale can be made to measure either the client's perspective or the service provider's. The scale touches on three key facets of the construct: instrumentality, sociability, and reciprocity. The type of service provider studied by Price and Arnould (1999) was a hairstylist.