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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Commitment to the Company (General)

A customer's identification with, loyalty to, and concern for a certain businesss is measured in this scale with Likert-type items.