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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Commitment to the Company (General)

Four, seven-point Likert-type items are used to measure a customer's expressed level of dedication to continuing a relationship with a particular business. A car dealer was examined by Brown et al. (2005) but the statements appear to be general enough to use with a wide variety of companies, retailers, and organizations.