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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Commitment to the Relationship (The Couple in the Ad)

The level of intimacy being portrayed by a two adults in an ad is measured using three, seven-point items.  An added facet of the measure is the degree to which an item given by one person to the other is symbolic of the strength of their bond.