This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Commitment to the Service Provider
The three item scale measures a person's desire to continue receiving service from the current provider with which a relationship has already been established. Patterson and Smith (2003) referred to the scale as both propensity to stay with service providers and behavioral intention to continue with present service provider.
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