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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Commitment to the Service Provider

The scale measures a consumer’s strong emotional bond with a particular branded good (not service).  Given the way the product is described in the items, the product needs to be something that can potentially be lost or broken.