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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Communal Motive Attributions by the Company

Five, seven-point items are used to measure how much a business organization is believed to help others with their welfare as the goal rather than for the benefits the company can receive in return.