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Scale Reviews

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Testimonial

The Marketing Scales Handbook is indispensable in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

Communal Motive Attributions by the Company

Five, seven-point items are used to measure how much a business organization is believed to help others with their welfare as the goal rather than for the benefits the company can receive in return.