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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Communication Encouragement (Parent/Child)

The scale is composed of four, five-point Likert-type statements measuring the degree to which a person (a parent) believes that children should be free to candidly express their own views and disagreements with parents when they feel like it. This scale was called encouraging verbalization by Schaefer and Bell (1958).