You are here

Scale Reviews

Find reliable measures for use in your research. Search Now

Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Company Reputation

Four semantic differentials are used in this scale to measure how successful and respected a company is believed to be.