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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Compatibility of the Product

The scale is composed of three, seven-point items that measure the degree to which a person believes that a product is consistent with his/her values, experiences, and needs. While the scale was developed to be used with innovations, it appears to be amenable for use with a wide variety of goods and services, regardless of how innovative they are viewed as being.