Scale Reviews

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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.

Krista Holt

Senior Director, Research & Design, Vital Findings

Compatibility of a Product with Personal Values

The degree to which a consumer believes that using a particular product would be consistent with his/her values is measured with three, five-point Likert-type items.

Key Words

values, product, congruence, usage, lifestyle

Newest Scale Reviews

Attachment to the Brand

The extent to which a consumer has an emotional bond and kinship with a particular brand is... read more »

Brand Improvement

With four, seven-point items, the scale measures how much better the most recent model of a... read more »

Fit (Brand With Cause)

The compatibility of a brand and a cause-related organization having some sort of partnership is... read more »

Variety-Seeking Tendency (Brands)

This three item, seven-point Likert-type scale measures the degree to which a customer gets... read more »

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