This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Compatibility of a Product with Personal Values
The degree to which a consumer believes that using a particular product would be consistent with his/her values is measured with three, five-point Likert-type items.
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