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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Competence

The perceived level of proficiency and resourcefulness of some object is measured in this scale using seven-point items.  A three, a four, and a five-item version of the scale are discussed.