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Scale Reviews

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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Complaint Intentions (Voice)

This three-item, six-point Likert-type scale is used to measure the likelihood that a consumer would aim complaints at those marketers (e.g., salespersons, managers) involved in the offending transaction.