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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
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University of Antioquia, COLOMBIA

Compulsivity (General)

A five-item, five-point Likert-type scale is used to measure the degree to which a person is characterized by an abnormal amount of fear, worry, and self-debasing feelings and attitudes. This measure was called obsessive-compulsive by O'Guinn and Faber (1989; Faber and O'Guinn 1992).

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