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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Congruence of the Ad (External)

The degree to which a person believes that a particular ad is consistent with the type of ads usually run by a certain company is measured using three, five-point items.