Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Congruence of Employees
The degree to which a person believes that a set of employees work together well and stand for similar things is measured with four, seven-point Likert-type items.
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