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Scale Reviews

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Testimonial

The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

Congruence (Self with Employees)

The scale measures the degree to which a person believes that he/she can relate to a particular set of employees because they are similar to him/her in some (unstated) way.  There are two versions of the scale: one with three statements and one with five.