Scale Reviews

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The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!

Bob Moritz

Marshfield Clinic Research Foundation

Connectedness with Nature

Using four, seven-point Likert-type items, the scale measures the degree to which a person likes natural environments and enjoys spending time in them.

Key Words

attitudes, environmentalism, happiness, involvement

Newest Scale Reviews

Product Choice Overload in the Store

The extent to which a customer believes that a store carries too many options within a product... read more »

Shopping Stress

The degree to which a consumer felt rushed and tense during a particular shopping trip to a... read more »

Store Design (Cramped)

The scale measures how much a shopper believes that a store’s layout and shelving do not... read more »

Wait Time in the Store

A shopper’s belief that the wait time in a store was too long, particularly due to the... read more »

The copyrights for the books sold here, individual scale reviews, and the website itself are owned by Dr. Gordon C. Bruner II. They are published and managed by GCBII Productions, LLC. Unless otherwise noted, copyrights of the scales themselves are uncertain. The overwhelming majority of the scales can be used freely but citations of the original sources or some previous users are expected when reports, papers, or articles are written that refer to the measures. All purchases are final and non-refundable once documents have been purchased and downloaded.

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