The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Connectedness with Nature
Using four, seven-point Likert-type items, the scale measures the degree to which a person likes natural environments and enjoys spending time in them.
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