Scale Reviews

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The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!

Bob Moritz

Marshfield Clinic Research Foundation

Connectedness with Nature

Using four, seven-point Likert-type items, the scale measures the degree to which a person likes natural environments and enjoys spending time in them.

Key Words

attitudes, environmentalism, nature, happiness, involvement

Newest Scale Reviews

Affective Response to the Ad (Fear)

How much a person feels worried and anxious after exposure to an advertisement is measured with... read more »

Attitude Toward Commercials (Negative)

Using three, four-point items, the scale measures how often a person has negative thoughts about... read more »

Attitude Toward the Ad (Greenwashing)

The scale uses seven, seven-point Likert-type items that measure a person’s belief that an... read more »

Narrative Transportation of the Ad

This scale has seven, seven-point Likert-type items that measure the degree to which a person... read more »

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