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Testimonial
The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta
Consequences of Unhealthy Behaviors
The scale measures how strongly a person believes that certain habits related to one's diet and physical activity eventually lead to poor health.
