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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Conservation Behavior

A person's self-reported conservation-related actions are measured with seven items.  The emphasis of the statements is on non-purchase activities such as minimizing use of resources and disposal of products and packaging.