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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Conservation Intention (Paper)

A person's likelihood and interest in engaging in behaviors that will conserve paper, with an emphasis on refraining from use of disposable paper plates and cups, is measured in this scale using three, seven-point Likert-type items.