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Consumer Activism

The scale is composed of seven, five-point statements designed to measure the degree to which a person is involved in activities that are typically considered to be wise or proper for consumers to engage in. Two of the items, #6 and #7, tap into conservation motivations or even environmentalism. As used by Palan (1998), the scale was completed by adolescents about their own behavior as well as by their parents who described the perceived degree of their child's activism.