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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Consumer Activism

The scale is composed of seven, five-point statements designed to measure the degree to which a person is involved in activities that are typically considered to be wise or proper for consumers to engage in. Two of the items, #6 and #7, tap into conservation motivations or even environmentalism. As used by Palan (1998), the scale was completed by adolescents about their own behavior as well as by their parents who described the perceived degree of their child's activism.