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Scale Reviews

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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Contribution to Purchase Decision (Initiation Stage)

This four-item, six-point scale is purported to measure the relative influence a consumer perceives to have had on the first stage of the decision process for a recent purchase compared with the total contribution made by the other members of the family living in the home. The scale was apparently used twice by Beatty and Talpade (1994): once for the sample (teens) to evaluate relative contributions in a decision regarding a durable product for teenager use and another time related to a durable product for family use.