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Scale Reviews

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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Control of the Shopping Process

Four, seven point Likert-type statements are used to measure a consumer's belief that he/she has the ability and opportunity to significantly affect the shopping process, particularly in terms of the value received for the money spent.