You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Controllability of Shopping Websites

With four statements, the scale measures a consumer's belief that he/she is able to control Internet shopping websites in terms of getting the information needed to make purchase decisions.  As currently phrased, the items are not specific to a particular website but rather to shopping sites in general.