You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Convenience (Shopping)

A six-item, five-point scale is used to assess the degree of importance a consumer places on a variety of aspects related to getting to a store and/or ordering from it. The measure was called convenience getting to store by Lumpkin and Hunt (1989).