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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Convenience of the Transaction (Digital)

The extent to which a person believes that a particular piece of technology makes it easy to conduct a business activity from home is measured in this scale with four, seven-point Likert-type items.  The implication is that such transactions were previously only possible in person. Collier and Sherrell (2010) used the scale with a self-service technology (SST) but it appears to be amenable for use in a wider context.